You're an implementer and not just a knowledge collector 

"Rana is engaging and full of insight in how to sales in modern days. I am a software engineer by trade, know nothing in sales before. By utilizing her teaching and understanding how to sales, I now obtain and identify leads, closing deals with more efficiency than ever. I definitely recommend her to be coaching you on how to sell, especially if you are not a salesperson!"

Marco Lam - Technical Sales Director CiTC Australia

"Rana is an excellent communicator in the art of selling. I had the opportunity to recently participate in a 1 day sales training course. the course was hands on and gave me skills to competently deal with client objections and close business. She was also our sales strategist and helped our team improve sales performance and strategy. I have no hesitation in recommending her, she will make a quantum difference to your business."

Peter Mayne Managing Director CiTC Australia


​​​​You’re hungry to succeed and unleash your potential

Rana has trained and coached thousands of sales and non sales people in the art of sales, influence, mindset and personal development. Including hundreds of consultants at some of the big 4 consulting firms in courses such as Core Skills, Becoming a Trusted Advisor and Leading Successful Engagements.

Being an NLP practitioner and mindset coach, she combines NLP, mindset, EQ and psychology to sales techniques to take people beyond their sales potential.  

"Rana's Selling for Non Sales program has helped me immensely in my career as well as personal life. By using her course and guidance, I was able to hit 103% of my target in my first quarter of my new job. Besides the obvious results, it has also helped me become a more confident person in my sales career and my personal life. I would recommend this course to anyone who is starting out in Sales."

 Nadun Hettiarachchi - Business Development Rep Netsuite


"The course was very helpful, easy to understand, clear and changed my perspective a lot. Due to the advice in this course, we managed to sign a 1.2million$ deal, just by being more confident, by listening to the client's need, let the client express more than us. Some advice given in this course is literally worth gold. A big thanks Rana and Michael for the effort, hope this course will help many more people. Very well recommended!!!"

 Assaad Moawad - Head of Machine Learning Data Things

After 25 years in business, Michael Chapman has stepped answered a call to help others breakthrough and find their passion in business.  Michael began his career in transportation and quickly learned how “selling” really isn’t selling.  During his career,  he served in multiple sales and sales leadership capacities within complex and arduous sales cycles.  Michael has a unique communication approach to help others enjoy continuous learning and exceed their goals.  

He believes 'Selling for Non Sales people' will allow professionals to improve their growth skills a little each day. Each day Michael will share dynamic and encouraging mindset changes. The process will assist you in building stronger working relationships, overcoming fear, and exceeding your targets.​


     You are committed to implementing all the exercises


     You believe in what you're selling

Topics are self-paced and don't have to be completed consecutively 

Get two trainers with over 40 years sales experience!

Online Program


For non sales people who want to master the art of sales and influence.

Do you…

• Avoid making cold calls or going out to network?
• Get tongue-tied and not know what to say?
• Feel like you’re constantly pushing your product onto others and no one is buying?
• Feel anxious when you need to ask for the sale?
• Get frustrated and have a hard time dealing with rejection?
• Often find it difficult to deal with uncomfortable conversations?
• Lack resilience and determination when things get tough? 

Rana Kordahi is a Sales Coach, NLP Practitioner, Writer and TEDx Speaker. She's determined to make everyone fall in love with selling. She wants to make the word 'sales' to sound hip, rather than taboo. She wants people to be like, 'oh wow you work in sales!' Yes, let them react the same way as when someone tells them that they are a surgeon. Okay maybe it's a little stretch. But still. 

She believes that everyone is a salesperson, whether they like it or not. Because we don't only sell products and services, but ideas, thoughts, opinions and even our personalities. 

Day 16 - Following up and staying visible.
Day 17 - How to grow and nurture your business relationships.
Day 18 - How to use LinkedIn to build relationships and drive sales.
Day 19 - Create engaging LinkedIn content.
Day 20 - The 6 weapons of influence and how they can help you in selling.
Day 21 - Do's and don'ts of face to face networking.
Day 22 - The sales mindset and why it matters.
Day 23 - Develop the right mindset and confidence selling through NLP Pt1.
Day 24 - Develop the right mindset and confidence selling through NLP Pt2..
Day 25 - How to embrace rejection and create a thick skin.
Day 26 - Using Emotional Intelligence (EQ) to drive sales.
Day 27 - How to stay resilient when you're not making any sales?
Day 28 - The marshmallow theory and how it will help you in your selling.
Day 29 - Develop a strategy and routine.
Day 30 - Creating your own blueprint for sales success. 

Day 1 - How Learning Sales will change your life.
Day 2 - Most crucial mistakes most salespeople make.
Day 3 - Connect with anyone in 60 seconds.
Day 4 - Get the prospect's attention through 3 steps.
Day 5 -  How to use stories to drive your sales message.
Day 6 - The psychology of why people make buying decisions.
Day 7 - Communicate the benefits of your offering to the prospect.
Day 8 - How to minimize your prospect's threat response.
Day 9 - Using questions to drive sales.
Day 10 - What to say when a prospect gives you an objection.
Day 11 - Prospecting and keeping your sales pipeline full.
Day 12 - Cold Calling and getting through the gatekeeper.
Day 13 - A cold calling script so you don't sound salesy.
Day 14 - The perfect cold email that gets their attention.
Day 15 - The 3 types of pitches and when to use them. 


"Just an amazing value-filled program run by 2 consulate professionals who are so creditable and experienced in the selling space. Thank you Rana Kordahi and Michael David Chapman!"

Noirin Mosley - Founder The Race Party

You know you’re ready to scale up your sales success

"An absolute goldmine of tips, hacks and solid knowledge! At first I did not know what to expect with this online course. As a lawyers' coach who is currently training lawyers on sales, I've found this course to be an absolute goldmine of critical tips and highly applicable snippets of wisdom on how to develop a winning salesman's mindset, develop a solid blueprint for success and take your sales skills to the next level. Scientifically backed, practically tried and tested and explained in a clear, succinct and effective way, this is the definite online course for any person wishing to up their game in sales. Kudos Rana and Michael!"

Philippos Aristotelous - Legal Business Strategist Elf Employed 

What is it?


30-day online training and coaching program through video and implementation activities. 

How does it work?

You will be trained and coached by both Rana Kordahi and Michael Chapman each day in 30 days. You do this at your own pace and own time, although we highly recommend doing it first thing in the morning every second day. So that way you can follow the implementation activities on your free day. Although we equip you with specific sales knowledge and skills, the aim is to implement the learning and complete a task each day. After you finish the 30 days we will ask you to repeat the program and take the exercises to the next level. We want you to repeat the exercises because repetition is the mother of all learning. 

What happens after you make a payment?

You will receive a welcome email, with the course outline information and login details.

Does this program ever expire?

Yes, you have one year from the date of sign up to complete it. Please do not share your login information with other as it affects your ability to use it. 

Who is it for?

Anyone who wants to boost sales, expand their sales knowledge, as well as be able to communicate effectively and influence more people. 

Does this work for any type of selling?

Yes, whether you work for a charity, big corporation, are a CEO, or entrepreneur. This basically works for anyone who wants to be able to influence and grow sales.  We will teach you communication and psychological methods that can even be used in your personal life.