We can go anywhere in Australia to deliver these workshops. No rural town or city are too far.

Are you a non salesperson who has sales targets?

Would you like to connect better with clients and build relationships?

How about fall in love with sales and see the value in learning this skill?


Target audience:
Non sales people, business owners, leaders, entrepreneurs, or anyone who wants to learn about sales. 

Course outline

Introduction: Why sales 

  • Why should you learn this skill?
  • How it will help you in your role and life

Module 1: Introduction to professional selling

  • What is professional selling?
  • The professional selling skill set and mind set

Module 2: Building rapport 

  • Connect with anyone
  • The trust equation and building trust
  • Vulnerability and authenticity to connect better

Module 3: Why people buy

  • Understand buying motives
  • Tapping into the limbic part of the brain
  • ​How emotions drive behaviour and decision making

Module 4: Questioning skills 

  • Discovering problems
  • Using questions to elicit buying motives
  • The 3 phases of questioning 

Module 5: Speak in the language of benefits 

  • Identify the benefits of a product
  • Articulate those benefits when you communicate
  • Learn how to turn benefits into questions 

Module 6: Respond to objections and close the sale

  • Handle objections and close the sale (skill set)
  • Types of objections 
  • Handling objections model (APAC)
  • Handling the most common objection: price
  • Nine closing techniques
  • Cross-selling and up-selling

Module 7: Following up

  • Why following up is where all the action happens
  • How to keep the relationship going
  • Build your personal brand and offer value through following up

Selling for non Salespeople


Each day technically brilliant and smart people are hired to do great things in their jobs. But then comes the dreaded sales part, when they are expected to hit those KPIs and targets, without having been taught how. An IT Consultant at a consulting firm may have all the necessary skills to analyse how computer systems work within a company. But do they have the necessary skills to negotiate a deal? An accountant in a firm may have just been promoted to director level, and now has to go out and build business relationships. 

This workshop was not only designed to make your team member fall in love with sales and understand the value, but also equip them with the necessary tools to reach their sales targets, expand business opportunities and influence more clients.

Selling for non sales people was created for those who are hesitant when it comes to selling and shy away from building valuable business opportunities and closing deals. 

Learners will also receive a 12 day Action Plan for Success after training in order to implement what they learnt on the day.

"Sales is the art and science of being able to influence and understand human behaviour."

"We Don't Believe in Knowledge Collection, But Implementation and Results." 

1 day workshop


         By the end of this course delegates will be able to:

  •  See the value in having sales skills and how it will benefit them in the long term.

  • Learn how to connect with anyone and build rapport.

  • Understand the psychology of why people buy.

  • Develop methods on how  to overcome objections.

  • Close sales confidently and effectively to achieve sales targets.

  • Use an effective sales questioning technique that will increase sales.